<p style="text-align: center;"><span style="color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium;">· 服 務(wù) 車 商，悅 享 云 端 ·</span><br/></p><p></p><figure data-size="normal" style="margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><img src="https://pic1.zhimg.com/80/v2-f420a5fb14d5e7e3b226769a4bb4ab0c_720w.jpg" data-caption="" data-size="normal" data-rawwidth="1080" data-rawheight="534" class="origin_image zh-lightbox-thumb lazy" width="1080" data-original="https://pic1.zhimg.com/v2-f420a5fb14d5e7e3b226769a4bb4ab0c_r.jpg" data-actualsrc="https://pic1.zhimg.com/v2-f420a5fb14d5e7e3b226769a4bb4ab0c_b.jpg" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/></figure><p></p><p style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">當客戶發(fā)起好友添加時，車企、經(jīng)銷商該如何把握機會，更好的進行用戶的場景化管理？</p><p style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-weight: 600;">封面來源 </span>| pexels</p><p style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-weight: 600;">文</span>| 小悅悅</p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><p style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-weight: 600;">為什么越來越多人，添加客戶好友用企業(yè)微信而不是個人微信？</span></p><p style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">“從企業(yè)管理角度，員工離職會帶走客戶資源，個人微信好友難以交接。”</p><p style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">“個人微信頻繁添加好友會觸發(fā)防騷擾機制，出現(xiàn)客戶加你好友，但你卻收不到提醒，或者顯示賬號異常的情況。”</p><p style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">“個人微信更多的生活好友圈，發(fā)工作內(nèi)容總是要分組，發(fā)生活分享得考慮是否要屏蔽客戶。”</p><p style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">“角色難轉(zhuǎn)變，得通過詢問新加好友來區(qū)分是客戶還是其他人，且難以辨別好友來源。”</p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><p style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">在集客成本居高不下的環(huán)境下，客戶主動發(fā)起好友添加難能可貴，車企、經(jīng)銷商該如何把握機會，更好的實現(xiàn)用戶的場景化管理？渠道碼的出現(xiàn)，可以很好的解決以上個人微信添加好友的問題，并從企業(yè)管理的角度，兼顧客戶體驗的同時，實現(xiàn)客戶的場景化管理。</p><p style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><h2 style="margin-bottom: calc(1.16667em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.2em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; color: rgb(18, 18, 18); white-space: normal;">01 渠道碼的優(yōu)點</h2><p style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">渠道碼主要源于企業(yè)微信的場景，它的外觀和普通的二維碼沒多大差別，但卻有其無可替代的優(yōu)點。比如，</p><p><span style="font-size: medium; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif;">1、通過</span><span style="font-size: medium; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-weight: 600;">多人一碼</span><span style="font-size: medium; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif;">，客戶掃碼后，將隨機添加預(yù)設(shè)的員工，分流接待，避免一個號頻繁添加好友，導(dǎo)致客服分身乏術(shù)</span><br/></p><p><span style="font-size: medium; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif;">2、添加好友后，</span><span style="font-size: medium; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-weight: 600;">自動推送歡迎語和活動物料</span><span style="font-size: medium; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif;">，確保回復(fù)率；同時，針對性的增加活動曝光</span></p><p>3、<span style="font-size: medium; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-weight: 600;">分渠道生成碼</span><span style="font-size: medium; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif;">，為不同渠道的客戶打標簽，方便后期精準轉(zhuǎn)化</span></p><p><span style="font-size: medium; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-weight: 600;">4、統(tǒng)計不同渠道的客戶數(shù)</span><span style="font-size: medium; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif;">，優(yōu)化活動流程</span><br/></p><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><img src="https://pic2.zhimg.com/80/v2-34bef15a6672a114800692b99bfd4921_720w.jpg" data-caption="" data-size="normal" data-rawwidth="1080" data-rawheight="423" class="origin_image zh-lightbox-thumb lazy" width="1080" data-original="https://pic2.zhimg.com/v2-34bef15a6672a114800692b99bfd4921_r.jpg" data-actualsrc="https://pic2.zhimg.com/v2-34bef15a6672a114800692b99bfd4921_b.jpg" data-lazy-status="ok" style="text-align: center; display: block; margin-right: auto; margin-left: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/></figure><p></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><h2 style="margin-top: calc(2.33333em); margin-bottom: calc(1.16667em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.2em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; color: rgb(18, 18, 18); white-space: normal;">02 群活碼的優(yōu)點</h2><p style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">通過渠道碼添加顧問，方便一對一服務(wù)和轉(zhuǎn)化，而群活碼，則適合專場活動的群裂變拉新，統(tǒng)一管理。相較于微信群二維碼，使用企微群活碼，也有其對應(yīng)的優(yōu)點，比如，</p><ul style="margin-top: 1.4em; margin-bottom: 1.4em; display: table; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li style="list-style: none; display: table-row;">1、普通群二維碼群人數(shù)達200人時，客戶無法掃碼進群；企微群活碼則可一次配置5個群，達上限<span style="font-weight: 600;">自動創(chuàng)建新群</span>，并支持修改和更新群</li><li style="list-style: none; display: table-row;">2、普通群二維碼7天過期，群活碼永久有效</li></ul><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><h2 style="margin-top: calc(2.33333em); margin-bottom: calc(1.16667em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.2em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; color: rgb(18, 18, 18); white-space: normal;">03、渠道碼、群活碼應(yīng)用場景</h2><p style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-weight: 600;">「場景一：線下門店，掃碼添加集團/門店客服，提高服務(wù)質(zhì)量」</span></p><p style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-weight: 600;">1、</span>在店內(nèi)易拉寶、臺卡、工牌等宣傳物料，放置<span style="font-weight: 600;">集團/門店客服企微二維碼</span>，通過優(yōu)惠券或活動，吸引客戶添加</p><p style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;">2、面對面客戶接待時，顧問可邀請客戶掃描<span style="font-weight: 600;">企微名片二維碼</span>添加好友，專屬服</p><ol style="margin-bottom: 1.4em; display: table; counter-reset: ol 0; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li style="list-style: none; display: table-row;">3、渠道標簽可設(shè)置門店名稱，用于區(qū)分及考核不同門店的來源</li><li style="list-style: none; display: table-row;">客戶掃碼添加顧問，系統(tǒng)通過歡迎語，向客戶自動發(fā)送<span style="font-weight: 600;">線上商城/客戶優(yōu)惠券</span>，促進入店轉(zhuǎn)化</li><li style="list-style: none; display: table-row;"><br/></li><li style="list-style: none; display: table-row;">4、后期客服可將完成車主認證的客戶拉進門店社群，助力老客戶的社群服務(wù)運營</li></ol><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><img src="https://pic4.zhimg.com/80/v2-3cb4db706f7cf4efa1484610f74a08eb_720w.jpg" data-size="normal" data-rawwidth="1024" data-rawheight="727" class="origin_image zh-lightbox-thumb lazy" width="1024" data-original="https://pic4.zhimg.com/v2-3cb4db706f7cf4efa1484610f74a08eb_r.jpg" data-actualsrc="https://pic4.zhimg.com/v2-3cb4db706f7cf4efa1484610f74a08eb_b.jpg" data-lazy-status="ok" style="text-align: center; display: block; margin-right: auto; margin-left: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/><figcaption style="margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; font-size: 0.9em; line-height: 1.5; text-align: center; color: rgb(153, 153, 153);">門店渠道碼</figcaption></figure><p></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><img src="https://pic4.zhimg.com/80/v2-bd8e36bfc5d2b901d749d0c202867613_720w.jpg" data-size="normal" data-rawwidth="730" data-rawheight="728" class="origin_image zh-lightbox-thumb lazy" width="730" data-original="https://pic4.zhimg.com/v2-bd8e36bfc5d2b901d749d0c202867613_r.jpg" data-actualsrc="https://pic4.zhimg.com/v2-bd8e36bfc5d2b901d749d0c202867613_b.jpg" data-lazy-status="ok" style="text-align: center; display: block; margin-right: auto; margin-left: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/><figcaption style="margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; font-size: 0.9em; line-height: 1.5; text-align: center; color: rgb(153, 153, 153);">歡迎語</figcaption></figure><p></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><h3 style="margin-bottom: calc(1.27273em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.1em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; color: rgb(18, 18, 18); white-space: normal;"><br/></h3><h3 style="margin-bottom: calc(1.27273em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.1em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; color: rgb(18, 18, 18); white-space: normal;">「場景二：線下車展/活動，群活碼拉新裂變」</h3><ol style="margin-top: 1.4em; margin-bottom: 1.4em; display: table; counter-reset: ol 0; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li style="list-style: none; display: table-row;">1、在車展易拉寶、宣傳DM單，放置<span style="font-weight: 600;">專場群活碼</span>，邀請用戶進群領(lǐng)取優(yōu)惠券</li><li style="list-style: none; display: table-row;"><br/></li><li style="list-style: none; display: table-row;">2、渠道標簽可設(shè)置<span style="font-weight: 600;">活動-渠道名稱</span>，用于區(qū)分不同渠道的效果</li><li style="list-style: none; display: table-row;"><br/></li><li style="list-style: none; display: table-row;">3、客戶掃碼進群，系統(tǒng)通過歡迎語，向客戶自動發(fā)送<span style="font-weight: 600;">“分享有禮”</span>活動</li><li style="list-style: none; display: table-row;"><br/></li><li style="list-style: none; display: table-row;">4、客戶領(lǐng)取優(yōu)惠券，可到店消費抵扣，促進線下的轉(zhuǎn)化</li><li style="list-style: none; display: table-row;">群內(nèi)可引導(dǎo)客戶參與<span style="font-weight: 600;">分享好友返利</span>，促進拉新裂變</li></ol><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><img src="https://pic3.zhimg.com/80/v2-058f0aa9519de483ce65be3c5b4c1b66_720w.jpg" data-size="normal" data-rawwidth="670" data-rawheight="715" class="origin_image zh-lightbox-thumb lazy" width="670" data-original="https://pic3.zhimg.com/v2-058f0aa9519de483ce65be3c5b4c1b66_r.jpg" data-actualsrc="https://pic3.zhimg.com/v2-058f0aa9519de483ce65be3c5b4c1b66_b.jpg" data-lazy-status="ok" style="text-align: center; display: block; margin-right: auto; margin-left: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/><figcaption style="margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; font-size: 0.9em; line-height: 1.5; text-align: center; color: rgb(153, 153, 153);">群活碼</figcaption></figure><p></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-size: 1.1em;"><br/></span></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-size: 1.1em;"><br/></span></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-size: 1.1em;"><br/></span></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-size: 1.1em;"><strong>「場景三：線上微信公眾號，掃碼添加專屬顧問，促進粉絲運營」</strong></span><br/></p><ol style="margin-top: 1.4em; margin-bottom: 1.4em; display: table; counter-reset: ol 0; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><li style="list-style: none; display: table-row;">1、在微信公眾號<span style="font-weight: 600;">文章尾部</span>、投放的<span style="font-weight: 600;">廣告素材</span>，按渠道放置渠道碼</li><li style="list-style: none; display: table-row;">引導(dǎo)粉絲、新用戶，添加客服企業(yè)微信，領(lǐng)取優(yōu)惠券或參與活動</li><li style="list-style: none; display: table-row;"><br/></li><li style="list-style: none; display: table-row;">2、將公眾號粉絲、新用戶，拉進官方社群，進行<span style="font-weight: 600;">保客的社群運營與服務(wù)</span></li></ol><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><img src="https://pic3.zhimg.com/80/v2-bd9e639fd33e8c8d846743579311098e_720w.jpg" data-size="normal" data-rawwidth="1080" data-rawheight="721" class="origin_image zh-lightbox-thumb lazy" width="1080" data-original="https://pic3.zhimg.com/v2-bd9e639fd33e8c8d846743579311098e_r.jpg" data-actualsrc="https://pic3.zhimg.com/v2-bd9e639fd33e8c8d846743579311098e_b.jpg" data-lazy-status="ok" style="text-align: center; display: block; margin-right: auto; margin-left: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/><figcaption style="margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; font-size: 0.9em; line-height: 1.5; text-align: center; color: rgb(153, 153, 153);">文章底部渠道碼</figcaption></figure><p></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><h2 style="margin-top: calc(2.33333em); margin-bottom: calc(1.16667em); font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 1.2em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; clear: left; color: rgb(18, 18, 18); white-space: normal;">04、渠道碼、群活碼設(shè)置</h2><p style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-weight: 600;">渠道碼：</span>在SCRM設(shè)置企微渠道碼，支持生成多種類型碼，可設(shè)置邀請碼對應(yīng)的成員、是否自動通過、標簽、與場景契合的的歡迎語。可以統(tǒng)計渠道添加的客戶數(shù)，并支持后期修改。</p><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><img src="https://pic3.zhimg.com/80/v2-628a51d42c353d7af8f64bd58533cc66_720w.jpg" data-size="normal" data-rawwidth="1080" data-rawheight="884" class="origin_image zh-lightbox-thumb lazy" width="1080" data-original="https://pic3.zhimg.com/v2-628a51d42c353d7af8f64bd58533cc66_r.jpg" data-actualsrc="https://pic3.zhimg.com/v2-628a51d42c353d7af8f64bd58533cc66_b.jpg" data-lazy-status="ok" style="text-align: center; display: block; margin-right: auto; margin-left: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/><figcaption style="margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; font-size: 0.9em; line-height: 1.5; text-align: center; color: rgb(153, 153, 153);">SCRM渠道碼</figcaption></figure><p></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><p style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-weight: 600;">群活碼：</span>在企微后臺，點擊加客戶——加入群聊，進行二維碼建群的設(shè)置</p><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><img src="https://pic3.zhimg.com/80/v2-ef0283eb357388f0b0966633d0cc2ea6_720w.jpg" data-size="normal" data-rawwidth="918" data-rawheight="738" class="origin_image zh-lightbox-thumb lazy" width="918" data-original="https://pic3.zhimg.com/v2-ef0283eb357388f0b0966633d0cc2ea6_r.jpg" data-actualsrc="https://pic3.zhimg.com/v2-ef0283eb357388f0b0966633d0cc2ea6_b.jpg" data-lazy-status="ok" style="text-align: center; display: block; margin-right: auto; margin-left: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/><figcaption style="margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; font-size: 0.9em; line-height: 1.5; text-align: center; color: rgb(153, 153, 153);">企業(yè)微信加入群聊</figcaption></figure><p></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><img src="https://pic4.zhimg.com/80/v2-e7fad7f14775ba5fbfc575619872089f_720w.jpg" data-size="normal" data-rawwidth="944" data-rawheight="738" class="origin_image zh-lightbox-thumb lazy" width="944" data-original="https://pic4.zhimg.com/v2-e7fad7f14775ba5fbfc575619872089f_r.jpg" data-actualsrc="https://pic4.zhimg.com/v2-e7fad7f14775ba5fbfc575619872089f_b.jpg" data-lazy-status="ok" style="text-align: center; display: block; margin-right: auto; margin-left: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/><figcaption style="margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; font-size: 0.9em; line-height: 1.5; text-align: center; color: rgb(153, 153, 153);">群二維碼設(shè)置</figcaption></figure><p></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><p style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><span style="font-weight: 600;">群歡迎語：</span>點擊企微群右上角進行群設(shè)置——使用模板建群——編輯入群歡迎語——選擇活動鏈接</p><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><img src="https://pic3.zhimg.com/80/v2-7dc2743f25b20268179a94f16f6b880a_720w.jpg" data-size="normal" data-rawwidth="594" data-rawheight="742" class="origin_image zh-lightbox-thumb lazy" width="594" data-original="https://pic3.zhimg.com/v2-7dc2743f25b20268179a94f16f6b880a_r.jpg" data-actualsrc="https://pic3.zhimg.com/v2-7dc2743f25b20268179a94f16f6b880a_b.jpg" data-lazy-status="ok" style="text-align: center; display: block; margin-right: auto; margin-left: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/><figcaption style="margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; font-size: 0.9em; line-height: 1.5; text-align: center; color: rgb(153, 153, 153);">企微群設(shè)置</figcaption></figure><p></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><br/></p><p></p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><img src="https://pic1.zhimg.com/80/v2-fc6187635cf1e6d2cf1a3a985e141b9c_720w.jpg" data-size="normal" data-rawwidth="575" data-rawheight="748" class="origin_image zh-lightbox-thumb lazy" width="575" data-original="https://pic1.zhimg.com/v2-fc6187635cf1e6d2cf1a3a985e141b9c_r.jpg" data-actualsrc="https://pic1.zhimg.com/v2-fc6187635cf1e6d2cf1a3a985e141b9c_b.jpg" data-lazy-status="ok" style="text-align: center; display: block; margin-right: auto; margin-left: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/><figcaption style="margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; font-size: 0.9em; line-height: 1.5; text-align: center; color: rgb(153, 153, 153);">群模板</figcaption></figure><figure data-size="normal" style="margin-top: calc(2.24em); margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; white-space: normal;"><img src="https://pic2.zhimg.com/80/v2-1867a6ad036a30e29a8f95f80aac825d_720w.jpg" data-size="normal" data-rawwidth="652" data-rawheight="569" class="origin_image zh-lightbox-thumb lazy" width="652" data-original="https://pic2.zhimg.com/v2-1867a6ad036a30e29a8f95f80aac825d_r.jpg" data-actualsrc="https://pic2.zhimg.com/v2-1867a6ad036a30e29a8f95f80aac825d_b.jpg" data-lazy-status="ok" style="text-align: center; display: block; margin-right: auto; margin-left: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running fxRichTextFadeIn;"/><figcaption style="margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; font-size: 0.9em; line-height: 1.5; text-align: center; color: rgb(153, 153, 153);">群歡迎語</figcaption></figure><p></p><p><br/></p>