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<p><br/></p><p><br/></p><section style="font-size: 15px; line-height: 1.8; letter-spacing: 2px; padding-right: 10px; padding-left: 10px; color: rgb(51, 51, 51); box-sizing: border-box; text-align: justify;"><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; width: 50%; box-sizing: border-box;"><section style="text-align: right; margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><br/></section></section></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">近日，易車研究院在最新的研究報告中預測，2019年汽車銷量將同比下滑3%-6%，車市的黃金十年接近尾聲，拐點之后將迎來一個更加成熟的中國汽車市場，其核心特征是用戶進一步細分、消費升級與市場下沉并存、由增量市場向存量市場切換等等。在這種大環境下，汽車經銷商必須從“躺著賣車”向“以客戶運營為中心”轉變，誰能更精準地觸達客戶，誰的客戶滿意度更高，誰就能占據這場戰爭的制高點。</p></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">過去，4S店在線下主要是通過派發傳單、電話銷售、投放廣告等廣撒網的方式觸達客戶，很難精準聚焦目標人群；線上則主要依賴于汽車之家、易車網、懂車帝等渠道來獲取商機，但又面臨著獲客成本上升和線索質量下滑的問題。車商必須探尋新的獲客渠道和營銷方式，并將主動權掌握在自己手里，來應對新環境的挑戰。</p></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="text-align: center; transform: translate3d(-2px, 0px, 0px); -webkit-transform: translate3d(-2px, 0px, 0px); -moz-transform: translate3d(-2px, 0px, 0px); -o-transform: translate3d(-2px, 0px, 0px); margin: 10px 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; min-width: 10%; max-width: 100%; vertical-align: top; background-color: rgb(255, 202, 0); box-sizing: border-box;"><section style="margin: 5px 0% -5px; transform: translate3d(5px, 0px, 0px); -webkit-transform: translate3d(5px, 0px, 0px); -moz-transform: translate3d(5px, 0px, 0px); -o-transform: translate3d(5px, 0px, 0px); position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; min-width: 10%; max-width: 100%; vertical-align: top; border-style: solid; border-width: 8px 1px 1px; border-radius: 0px; border-color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); padding-right: 8px; padding-left: 8px; box-sizing: border-box;"><section class="horizontal-tb" style="text-align: justify; padding-right: 8px; padding-left: 8px; box-sizing: border-box;" powered-by="xiumi.us"><p style="text-align: center; white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;"><strong style="box-sizing: border-box;">車商悅SCRM，助力汽車門店</strong></span></p><p style="text-align: center; white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;"><strong style="box-sizing: border-box;">數字化營銷升級</strong></span></p></section></section></section></section></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">車商悅SCRM，基于微信這個國內最大的互聯網平臺，擁有天然的營銷優勢——企業想要觸達的客戶幾乎都在這個擁有11億用戶的生態圈里，車商可以通過公眾號、小程序等方式觸達客戶，并與之建立更加高效、高頻的連接。此外，車商悅SCRM圍繞“服務+體驗”建立了與客戶溝通的多個觸點，讓車商可以深入到客戶營銷及服務的的各項環節，構建以客戶運營為中心的數字化營銷體系。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="margin-top: 10px; margin-bottom: 10px; text-align: left; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="box-sizing: border-box;"><section style="display: inline-block; vertical-align: bottom; box-sizing: border-box;"><section class="horizontal-tb" style=" transform: rotate(0deg); -webkit-transform: rotate(0deg); -moz-transform: rotate(0deg); -o-transform: rotate(0deg); background-color: rgb(255, 202, 0); width: 1.6em; height: 1.6em; text-align: center; font-size: 17px; line-height: 1.6em; color: rgb(255, 255, 255); box-sizing: border-box;"><section style="box-sizing: border-box;">01</section></section><section style="width: 0px; margin-left: auto; transform: rotate(0deg); -webkit-transform: rotate(0deg); -moz-transform: rotate(0deg); -o-transform: rotate(0deg); border-width: 3px; border-style: solid; border-color: rgb(107, 178, 171) transparent transparent rgb(107, 178, 171); box-sizing: border-box;"></section></section><section style="display: inline-block; vertical-align: bottom; margin-left: -6px; box-sizing: border-box;"><section class="horizontal-tb" style="display: inline-block; vertical-align: middle; height: 1.6em; line-height: 1.7em; background-color: rgb(240, 240, 240); text-align: center; padding-left: 10px; padding-right: 4px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">全方位線上服務，打造完美客戶體驗</strong></p></section><section style="display: inline-block; vertical-align: middle; width: 0px; border-left: 0.8em solid rgb(240, 240, 240); border-top: 0.8em solid transparent !important; border-bottom: 0.8em solid transparent !important; box-sizing: border-box;"></section><section style="clear: both; box-sizing: border-box;"></section></section></section></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">車商悅SCRM幫助車商將眾多業務搬到了線上，讓客戶直接通過微信就可以享受到便捷服務。比如，客戶在關注門店公眾號并完成車主認證后，可以隨時隨地<span style="box-sizing: border-box;">線上看車，預約保養，自助查詢積分、套餐、優惠券</span>等等，既為門店減少了大量時間和人力成本，也給客戶帶來了更好的服務體驗。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">山東遠通汽車貿易集團有限公司(以下簡稱遠通集團)就借助車商悅SCRM打造了一套全新的線上服務體系。在<strong style="box-sizing: border-box;">便捷性</strong>方面，遠通集團為客戶提供<strong style="box-sizing: border-box;">線上預約、在線購車、在線購買保養套餐</strong>等服務，通過客戶的自主操作來增加互動，縮短了與客戶的鏈接距離；在服務的<strong style="box-sizing: border-box;">透明性</strong>上，遠通集團把<strong style="box-sizing: border-box;">維修記錄、結算記錄</strong>通過微信完全地、自主地推送給客戶，在修車保養的過程中，客戶可以實時了解到進度與價格；客戶的<strong style="box-sizing: border-box;">投訴、反饋</strong>也能被遠通第一時間接收；通過這樣的方式，<strong style="box-sizing: border-box;">服務由原來的模糊和不透明，變成了現在的及時和透明，客戶與企業之間的關系從懷疑變成了信任，客戶黏性大大增強</strong>。</p></section><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; position: static; box-sizing: border-box;" powered-by="xiumi.us"><br/></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">借助車商悅SCRM，遠通集團公眾號綁定的車主數已超過<strong style="box-sizing: border-box;">40</strong><strong style="box-sizing: border-box;">萬</strong>，客戶互動頻次提高<strong style="box-sizing: border-box;">80%</strong>，對遠通集團來說，這不僅僅是<strong style="box-sizing: border-box;">客戶資產</strong>的沉淀，還意味著更高的<strong style="box-sizing: border-box;">推廣價值和增長機會</strong>，遠通的營銷與運營模式正在重塑。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="margin-top: 10px; margin-bottom: 10px; text-align: left; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="box-sizing: border-box;"><section style="display: inline-block; vertical-align: bottom; box-sizing: border-box;"><section class="horizontal-tb" style=" transform: rotate(0deg); -webkit-transform: rotate(0deg); -moz-transform: rotate(0deg); -o-transform: rotate(0deg); background-color: rgb(255, 202, 0); width: 1.6em; height: 1.6em; text-align: center; font-size: 17px; line-height: 1.6em; color: rgb(255, 255, 255); box-sizing: border-box;"><p style="font-size: 18px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">02</p></section><section style="width: 0px; margin-left: auto; transform: rotate(0deg); -webkit-transform: rotate(0deg); -moz-transform: rotate(0deg); -o-transform: rotate(0deg); border-width: 3px; border-style: solid; border-color: rgb(107, 178, 171) transparent transparent rgb(107, 178, 171); box-sizing: border-box;"></section></section><section style="display: inline-block; vertical-align: bottom; margin-left: -6px; box-sizing: border-box;"><section class="horizontal-tb" style="display: inline-block; vertical-align: middle; height: 1.6em; line-height: 1.7em; background-color: rgb(240, 240, 240); text-align: center; padding-left: 10px; padding-right: 4px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">多樣化營銷工具，破解門店獲客難題</strong></p></section><section style="display: inline-block; vertical-align: middle; width: 0px; border-left: 0.8em solid rgb(240, 240, 240); border-top: 0.8em solid transparent !important; border-bottom: 0.8em solid transparent !important; box-sizing: border-box;"></section><section style="clear: both; box-sizing: border-box;"></section></section></section></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">車商悅SCRM擁有豐富的營銷工具，為汽車4S門店提供了更多觸達客戶的新玩法。比如，根據<strong style="box-sizing: border-box;">客戶畫像</strong>精準推送活動資訊，助力營銷轉化；提供<strong style="box-sizing: border-box;">拼團搶購、集客報名、購車砍價、老帶新、幸運大轉盤</strong>等營銷工具，吸引粉絲參與分享，高效獲得新客戶；賦能企業<strong style="box-sizing: border-box;">全員營銷</strong>，并對推廣成績自動追蹤統計，傳播裂變帶來更多商機；在線下渠道比如車展，使用<strong style="box-sizing: border-box;">微信上墻、搖一搖</strong>快速吸引人流，在眾多展位中脫穎而出。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">更重要的是，借助這些營銷工具，企業可以準確知曉這場活動到底獲得了多少商機線索，并安排銷售人員跟進，這一點，對于汽車行業尤其關鍵。以前，在車展現場，商機信息都被銷售掌握在自己手中，銷售后期疏忽了、忘記跟進了，企業很難去核查監督；銷售一旦離職，客戶信息也被帶走，企業對商機的管理完全處于被動的狀態。現在車商悅SCRM的幫助下，企業<strong style="box-sizing: border-box;">對客戶線索的收集、跟蹤和管理上的透明化和可控性增強</strong>，確保了線索不遺漏、不丟失，讓獲客和線索轉化問題迎刃而解。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">10月中旬，車商悅在金蝶云全球用戶大會設立展位時，就使用了車商悅SCRM的營銷工具，在三千人的會場里，吸引了近<strong style="box-sizing: border-box;">五分之一</strong>的嘉賓前來參與互動體驗并轉化成了公眾號粉絲，引流效果十分顯著。在客戶領獎時，客戶信息和禮品出庫數據自動統計，為活動后期的信息整理、物料盤點、數據分析節省了不少精力。</p></section><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; position: static; box-sizing: border-box;" powered-by="xiumi.us"><br/></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="margin-top: 10px; margin-bottom: 10px; text-align: left; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="box-sizing: border-box;"><section style="display: inline-block; vertical-align: bottom; box-sizing: border-box;"><section class="horizontal-tb" style=" transform: rotate(0deg); -webkit-transform: rotate(0deg); -moz-transform: rotate(0deg); -o-transform: rotate(0deg); background-color: rgb(255, 202, 0); width: 1.6em; height: 1.6em; text-align: center; font-size: 17px; line-height: 1.6em; color: rgb(255, 255, 255); box-sizing: border-box;"><p style="font-size: 18px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">03</p></section><section style="width: 0px; margin-left: auto; transform: rotate(0deg); -webkit-transform: rotate(0deg); -moz-transform: rotate(0deg); -o-transform: rotate(0deg); border-width: 3px; border-style: solid; border-color: rgb(107, 178, 171) transparent transparent rgb(107, 178, 171); box-sizing: border-box;"></section></section><section style="display: inline-block; vertical-align: bottom; margin-left: -6px; box-sizing: border-box;"><section class="horizontal-tb" style="display: inline-block; vertical-align: middle; height: 1.6em; line-height: 1.7em; background-color: rgb(240, 240, 240); text-align: center; padding-left: 10px; padding-right: 4px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">360°花式“寵粉”,盤活老客拉動回廠</strong></p><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="display: inline-block; vertical-align: middle; width: 0px; border-left: 0.8em solid rgb(240, 240, 240); border-top: 0.8em solid transparent !important; border-bottom: 0.8em solid transparent !important; box-sizing: border-box;"></section><section style="clear: both; box-sizing: border-box;"></section></section></section></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">獲客搞定后，更重要的是如何留存新客戶、激活老客戶。車商悅SCRM一方面從服務切入，通過全方位服務來提高客戶體驗、增強粘性；另一方面，則為企業提供了豐富的會員玩法和微商城，有效提高客戶留存、活躍。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">廈門信達國貿汽車集團股份有限公司（以下簡稱“信達國貿集團”）就通過車商悅SCRM搭建了一套完善的會員積分體系。首先客戶可以通過車主認證、簽到、分享、購物等方式獲得不同的積分獎勵，然后在積分商城中兌換獎品，或參與積分抽獎，并且所有的積分變動都可以在公眾號上自助查詢、公開透明。通過積分體系，信達國貿集團<strong style="box-sizing: border-box;">有效激活和引導客戶的活躍行為</strong>，讓他們逐步養成了對企業的依賴和粘性。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="margin-top: 10px; margin-bottom: 10px; text-align: center; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; width: 100%; box-sizing: border-box;"><section style="width: 2.5em; height: 2.5em; margin-bottom: -2.5em; border-left: 2px dotted rgb(193, 193, 193); border-top: 2px dotted rgb(193, 193, 193); box-sizing: border-box;"></section><section style="padding: 8px; box-sizing: border-box;"><section style="width: 100%; background-color: rgba(255, 255, 255, 0); box-sizing: border-box;"><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; width: 50%; padding-right: 5px; box-sizing: border-box;"><section style="margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><br/></section></section></section></section></section><section style="width: 2.5em; height: 2.5em; float: right; margin-top: -2.5em; border-right: 2px dotted rgb(193, 193, 193); border-bottom: 2px dotted rgb(193, 193, 193); box-sizing: border-box;"></section></section></section><section class="horizontal-tb" style="text-align: center; font-size: 14px; color: rgb(160, 160, 160); box-sizing: border-box;" powered-by="xiumi.us"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">信達國貿集團借助車商悅SCRM打造積分體系</p></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">遠通集團則借助車商悅CRM搭建了一套屬于自己的<strong style="box-sizing: border-box;">“會員+積分+限購”</strong>的營銷模式。由于汽車行業消費的低頻性，門店往往很難與客戶建立緊密聯系，因此遠通另辟蹊徑，在微商城上向會員提供紅酒、面膜等快消產品，提高消費頻率。客戶在微商城消費后可以獲得很高的積分獎勵，這些積分則可以用來參加遠通每周一次的保養套餐特價搶購，從而拉動客戶回廠。通過這種方式，目前遠通集團微信公眾號的月活數已突破<strong style="box-sizing: border-box;">10萬</strong>，每月可以帶來超過<strong style="box-sizing: border-box;">60萬</strong>的產值。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="margin-top: 10px; margin-bottom: 10px; text-align: center; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; width: 100%; box-sizing: border-box;"><section style="width: 2.5em; height: 2.5em; margin-bottom: -2.5em; border-left: 2px dotted rgb(193, 193, 193); border-top: 2px dotted rgb(193, 193, 193); box-sizing: border-box;"></section><section style="padding: 8px; box-sizing: border-box;"><section style="width: 100%; background-color: rgba(255, 255, 255, 0); box-sizing: border-box;"><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; width: 50%; padding-right: 5px; box-sizing: border-box;"><section style="margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><br/></section></section></section></section></section><section style="width: 2.5em; height: 2.5em; float: right; margin-top: -2.5em; border-right: 2px dotted rgb(193, 193, 193); border-bottom: 2px dotted rgb(193, 193, 193); box-sizing: border-box;"></section></section></section><section class="horizontal-tb" style="text-align: center; font-size: 14px; color: rgb(160, 160, 160); box-sizing: border-box;" powered-by="xiumi.us"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">遠通集團借助車商悅SCRM搭建“會員+積分+限購”模式</p></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="text-align: left; margin-top: 10px; margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; min-width: 10%; max-width: 100%; vertical-align: top; border-bottom: 1px dashed rgb(182, 182, 182); border-bottom-right-radius: 0px; padding-top: 10px; padding-bottom: 5px; box-sizing: border-box;"><section style="margin-right: 0%; margin-left: 0%; text-align: center; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; box-sizing: border-box;"><section style="width: 0.5em; height: 0.5em; display: inline-block; vertical-align: middle; border-radius: 100%; background-color: rgba(153, 249, 231, 0.51); box-sizing: border-box;"></section><section class="horizontal-tb" style="display: inline-block; vertical-align: middle; color: rgb(121, 121, 121); padding-right: 10px; padding-left: 10px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">結語</strong></p></section></section></section></section></section><section style="margin-right: 0%; margin-bottom: 10px; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; width: 100%; vertical-align: top; border-width: 1px; border-bottom-left-radius: 20px; border-style: none none dashed dashed; border-color: rgb(182, 182, 182); overflow: hidden; background-color: rgba(0, 0, 0, 0); border-top-right-radius: 20px; padding: 15px; box-shadow: rgb(255, 255, 255) 0px 0px 0px inset; border-top-left-radius: 0px; box-sizing: border-box;"><section class="horizontal-tb" style="font-size: 14px; color: rgb(121, 121, 121); line-height: 1.8; box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">數字化營銷不是簡單地將線下場景搬到線上，而是要通過信息技術來彌補線下場景的缺陷，與客戶建立更加緊密的關系。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">車商悅SCRM為汽車企業提供了一種新的營銷模式，幫助企業實現<strong style="box-sizing: border-box;">從客戶管理到客戶服務、從單向營銷到雙向互動、從線下場景到移動場景</strong>的轉變。同時，得益于車商悅豐富的產品生態，車商悅CRM還可以與銷售、售后、財務等系統打通，幫助企業實現全業務流程的數字化管理，實現以客戶為中心的數字化轉型升級。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section></section></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section></section><p><br/></p>